The BBC is so cool. rad. awesome. sweet. swell...
While old-fashioned American newscasters like Jim Lehrer and Ben Bradley try to defend their declining media, the BBC pushes ahead into the 21st century.
Last year the BBC was the first to report on a kid who bought a virtual island in an online game.
Last month the BBC rented a virtual island in Second Life, where it will hold live and virtual concerts.
The advantage of using Second Life is that the concert goers (their avatars) can interact with each other. They will also feature unsigned bands and use their virtual concerts to spot new talent.