Organic Valley Farms is a cooperative of 800 plus farms producing organic dairy produce.
Wisconsin, where we live, produces one-third of all organic milk in the entire nation. Willie drinks organic milk and eats organic natural produce. Organic Valley is headquartered here, in a rural area. The distribution warehouse is in another really small town too, so they practice what they farm.
So Willie was really angry with a newspaper article on organic farming that compared it to "traditional farming." Organic farming has been done for 10,000 years, and chemical farming fewer than 100. So Willie has a good argument that organic farming is traditional. People living in the last century seem to think the situations of the Industrial Age were always so, when in fact they are quite temporary.