Gen Y and authenticity

Some great new evidence about Gen Y and their demand for authenticity.

Four out of 10 young people watch the actual candidates (Obama, Clinton, McCain) speeches, substantially higher than older people, according to a Pew study quoted in NYT March 27.

Some 50% of older people (50 and up;  39% of people 30-40) watch tv news, listen to commentators, and read "about" speeches.  But only 25% of Gen Y watches campaign coverage; instead they listen to the actual campaign speeches.

Co-author Julie says is part of their demand for authenticity and "realness."  In a related topic, Julie says that when fake YouTubers (e.g. lonelygirl15) are outed, that Gen Y shuns these fakers.  Fascinating.

Comments

[Harold Jarche]

I listened to Obama's entire 37 min speech on YouTube, and so did 4 million others:

http://www.hyperorg.com/blogger/2008/04/01/the-people-vote-with-their-clicks/