No one's buying electric cars. Yet car makers are sticking with them. Why?
Fascinating juxaposition of two articles in The New York Times Wed Jan 16 on page 2 of Business section. One about the declining car market in Europe, with Sergio Marchionne, CEO of Chrysler and Fiat, saying "There has to be a day of reckoning. No industry can continue to fund losses of this magnitude."
Then there's the story about GM and Tesla and Nissan remaining committed to electric cars.
Take our pre-graded quiz on why:
a.Automakers really care about the environment. WRONG
b.The average car buyer, now over 55, really cares about the environment WRONG
c.The average pick up truck buyer, the biggest sales volume product, really....... WRONG
d.This is the last ditch hope for getting Gen Y to buy cars. CORRECT