The exception is that for Gen Y, those born between 1980 and 1999. Contributing to society and service is also a motivator for young men, though often that service is voluntary and not necessarily occupational. Regardless, the top motivators remain the same for Gen Y males.
The top motivators for men, Coates finds, are:
*Respect from peers
*Respect from community
*Influence and power
While men are not necessarily demotivated by messages that resonate with females, messages that work with females do not motivate males nearly as much as the top male messages