Even with all the changes happening and almost over, people still do not understand what is going on.
My brilliant co-author said there will still be a reason for NineShift, we will just shift to historians to help people understand instead of being futurists.
So the Associated Press story in the New York Times last month about apartment building up 28% while single homes were down 0.9% was accompanied by this: "But the financial distress has also left more Americans renting instead of owning, creating a need for more apartments."
Really? REALLY? Real estate developers are building huge apartment buildings for Gen Y, but ONLY until the economy gets better and Gen Y moves to single family homes in the suburbs? I do not think so. Neither do the real estate developers. They know, and we know, and Gen Y knows that Gen Y is in apartment buildings to stay.
100 year parallel (maybe). We predicted a big building boom. But we got our next-decade timeline for the big building boom from watching Downton Abbey. In the same episode, the father suggests there was a building boom because of the poor housing stock available after World War I. - - No, that might have been the case, but not the reason. The reason back then is that people moved from farms to the city, and more housing needed to be built. Even 100 years later, PBS airs a false reason, intentionally or not. Once again, it will be necessary for people to learn about 2000-2020, even if they lived it.