HOME PAGE ANALYTICS
You asked for our third new research project. It came from your questions and comments in our hugely successful webinar on Good Home Page Design for lifelong learning and continuing education programs last week.
We will initiate a research project on the most important metrics for your program to look at in terms of visits to your program's own landing or home page.
There's lots of metrics available. And there's metrics for other industries, but not for our field.
And the top experts in analytics say that there's no one common set of metrics to analyze across industries. You need to find out what is most important for your own organization.
Enter LERN. We will find out the most important metrics. And then we will find out what the most successful program's metrics are. And then we will tell you. Thanks to Brenda Mellon of Cumberland College up in Melfort, SK, Canada for telling me that winter skies up north are so beautiful - - they are.