UGotClass Marketing Position

Marketing and Sales Manager

Job Opening

Marketing and Sales Manager
  Learning Resources Network (LERN), a national education association.   To recruit and work with LERN member organizations to promote and register students for UGotClass, our online courses. The objective of the position is to increase the number of students enrolling in our online courses, and this is accomplished by encouraging and assisting organizations to promote the online courses.

   Full time, work via distance or office in Twin Cities area, starts June 2013.

To Apply

Send a one to three page resume with skills, academic and work experience, and 3 (2-5 acceptable) references by April 1, 2013.  Write a cover letter no longer than one page and addressed to William A. Draves, UGotClass Director, introducing yourself and summarizing your skills and what you can bring skill-wise and work-wise to our organization. Email your application toTammy at [email protected]

Overview

Marketing and Sales Manager Overall responsibilities
   To recruit and work with LERN member organizations to promote and register students for UGotClass, our online courses. The objective of the position is to increase the number of students enrolling for our online courses, and this is accomplished by encouraging and assisting UGC Partner organizations to promote UGC online courses.

Work Situation
   The position is full time.  The person may work from home or from an office in River Falls, Wisconsin.  Hours are 8 a.m. to 5 p.m.  Some flexibility in hours is possible provided the work outcomes and objectives are achieved.

 General work done
   Generally, work involves emailing, calling and writing people. The primary skills involved are:
1)Communication skills, including good business writing skills and good phone skills;
2)Marketing and sales skills, including ability or willingness to sell over the phone, and conduct marketing campaigns;
3)Management skills, including organization and record keeping skills.

Qualities sought
We are looking for someone with marketing and sales skills, as well as a willingness to assume accountability for revenue generation and an interest in growing and possibly eventually directing the program.

 Future
Given suitable market conditions and revenue, there is opportunity for upward responsibilities and reward with UGotClass.  We will be looking for a person to be a full time salaried Marketing and Sales Manager with increased responsibilities and compensation.  At some time we also anticipate hiring a full time Director for UGotClass, with even more responsibilities and reward.

Duties

1.To email and call persons with LERN member organizations (colleges, universities, schools, associations) and recruit them to become UGotClass Partners (promoting UGotClass courses).

2.To email and call UGC Partners and get them to choose which UGC courses they wish to promote.

 3.To email and call UGC Partners and invite them to have LERN set up web pages for them to promote UGC courses.

 4.To email and call UGC Partners and encourage them to promote UGC courses in their printed brochures.

 5.To set up UGC web pages for Partners (no technical experience necessary, you will be trained how to do this).

 6.To check Partner web sites, and if possible Partner brochures, and see if UGC courses are listed and prominent and have web pages.

 7.To respond to individual inquiries from LERN member organizations and other organizations about being a UGC Partner, and to do three follow ups with each inquiry within 30 days after the inquiry: phone call, email, and written letter.

 8.Conduct monthly demonstration webinars for those interested in becoming Partners.

 9.To be available to travel and exhibit UGC at 3-4 conferences a year. One of the conferences is the LERN annual conference, this year in Chicago November 3-8, 2010.

 10.To send out Partner email promotions (no technical knowledge necessary, you will be trained how to do this).

 11.To coordinate the production of a 16 page UGC brochure several times a year.

 12.To recruit and collect testimonials from UGC students.

 13.To recruit and collect testimonials from UGC Partners.

 14.To write and mail a monthly UGC newsletter.

 15.To write and email twice a month each current Partner.

 16.To coordinate sending of email promotions to LERN members regarding UGC four times a year.

 17.To coordinate printing and mailing of a UGC promotional mailer twice a year.

 18.To post a new entry on the UGC blog once a week.

 19.To work with LERN staff to coordinate webinars for existing UGC Partners.

 20.Other duties as assigned.

Qualifications

Communication Skills

-Able to write a business letter.
-Able to write a business email.
-Good grammar, spelling and punctuation.

-Able to conduct a business phone call.
-Business manners, able to be polite and cordial both in-person and from a distance.
-Able to ask questions.
-Able and willing to learn online and take one or more UGC online courses (at LERN cost and during work time).

-Able to ask questions of clients.

-Able to write a newspaper story or press release.

-Willing to make phone calls.
-Able to conduct research and data analysis
-Able to design marketing strategies

 

Work and Study Experience

-Courses, interest, or experience in marketing, business and/or sales preferred.

-Some fundamental knowledge about marketing or business preferred.
-Four year undergraduate degree from a college or university preferred.

-Previous job or volunteer experience preferred (part-time, volunteer, summer work acceptable).

 

Organizational and Work Skills

-Takes initiative in solving problems.

-Takes initiative in working and achieving work outcomes and objectives.

-Able to take direction and instructions.

-Able to manage a work plan.

-Attention to detail, managing data and records.

-Able to meet deadlines, timelines and schedules.

-Able to ask questions of LERN staff.

-Able and willing to work independently.

-Able to create and manage data using Excel spreadsheet.

 

Other

-Able and willing to travel 4-6 times a year at LERN expense.

 

Pay and Benefits

Pay and Benefits

The pay is estimated to be between $35,000 and $45,000 for the first year for full-time work, 40 hours for 50 weeks. There are two pay periods a month. Benefits include health insurance, holidays, personal and sick leave.

  The first year the Marketing and Sales Manager will be on a temporary one-year contract, with a mutual agreed upon option of future employment, including a salaried position and increased pay potential,  given positive satisfactory outcomes during the first year.

What is LERN

What is LERN

LERN is a nonprofit educational association. We serve 1,100 Organizational Members, all of whom provide continuing education and lifelong learning programs for their communities and audiences.  Organizational Members include continuing education units in community colleges, continuing education units in Universities, associations, community education programs in public schools, and recreation programs in parks and recreation departments.  LERN has a staff of 20 located in 8 states.  There is a small office in River Falls, Wisconsin.

If you want to know more about LERN, here is our web site.

CAUTION: you do not have to know or understand everything about LERN.  You will be working with our UGotClass project, so if you want to know more about the job, look at that web site (link in next post)

What is UGotClass

What is UGotClass

UGotClass (UGC) is a project of LERN. It consists of around 50 or more online continuing education courses available to the general public on a variety of work-related topics. LERN Organizational Members are encouraged to become UGotClass “Partners” and then promote the online courses and receive 40% to 50% of the revenue from the courses.

 

More information about UGotClass.